COZO
A fairer way to deliver food
Briefing
Cozo was a startup created with the purpose of offering a new food delivery service, emphasized on direct communication between parties and greater freedom of choice for everyone. This objective would be firstly materialized as a Digital Product Design, aimed at answering the problem below:
How to provide a better food delivery experience for each party involved in its service, innovating and breaking free from relying on big corporations?
Three integrated interfaces were designed, one for each profile of user: customers, restaurants and drivers.
Research
The project research provided a better understanding of existing delivery applications, the main problems faced by their users, the 3 user profiles involved in the service, their respective pains and needs, and what should guide the execution of the interfaces.
Benchmarkings
Surveys
Interviews
Personas
User journeys
Jobs to be done
Development
Once the research had been consolidated, the team set about mapping the platforms in flowcharts, designing screens, prototyping the first versions and testing them, standardizing elements and documenting how the software worked.
Sitemaps
Sketching
Wireframes
Usability Tests
Design System
Prototyping
Results
Cozo is a food delivery platform that interconnects two mobile applications and a desktop tool to provide service focused on transparency and freedom of choice.
The Cozo project allowed us to explore innovative solutions for the delivery ecosystem, focusing on communication between users, delivery people and restaurants. Through research, testing and prototyping, we were able to develop a fairer, more transparent and efficient experience for everyone involved. In addition to learning about UX and schedule management, the project highlighted the importance of user-centered design and collaboration between designers and developers to transform ideas into real solutions.
Credits
